Puma – Logo Reveals

Puma – Logo Reveals

Daniel Ting Chong a Cape Town based illustrator and designer, has been working closely with Puma to create two new sneaker iterations; a vintage Duplex OG and a modernised version of it, the Duplex Evo.
Each pair of sneakers have their own visual identity, the Unkulunkulu and Malambo both drawn from traditional Zulu and Xhosa mythology.
We used this as a loose concept to bring the identities to life.

Credits
Produced By: 3rdFloor
Creative Director: Steve McDonald
Asst. Creative Director: Warren Willmott
Designers: Daniel Ting Chong
Lead Animator: Warren Willmott
Assistant Animator: Dale Wilsnagh | Hanco Gerber
Original Music & Sound Design: Postbox Audio

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