Norway is the first country in the world to take this step, and Digital Radio Norway has the colossal task of assisting the 5 million Norwegians who will have to move to DAB+ radio with this transition.
The newly designed Radio.no asks the visitor ‘How will you listen to DAB radio?’, and then takes them through the process.
3rdfloor assisted in the conceptualisation and creation of the visual guide that will help people to change over to digital radio.
We created 6 main category icons and another 25 or so sub-categories.
Needless to say we jumped at the opportunity, won the pitch and created something all parties were proud of.
Credits Produced By: 3rdFloor Creative Director: Steve McDonald Asst Creative Director: Warren Willmott Lead Designer: Warren Willmott