What is an explainer video?

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What is an

explainer video?

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An explainer video is just a video that explains something. Simple.

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Also know as homepage videos, demo videos or product videos, they’re short, punchy videos that explain your company, service or idea, in an easy-to-understand way.

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Companies, agencies, governments, banks, online businesses, you name it – they all use explainers as their ‘video elevator pitch’ to great effect, with some businesses reporting conversion rates of more than 140% from a single explainer.

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Now that we officially have shorter attention spans that goldfish, your explainer video needs to grab the viewers attention. It does that by using a combination of engaging imagery and a clear, concise script that makes it easy for people to understand and remember what you do.

Whether the concept you want to get across is new and needs careful explanation, or there’s a lot of complicated info you need to get across, a good explainer will be able to distill your message into a clear, accessible format.

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Most of them are animated, a few are live-action, some are super serious and others are just plain hilarious. We’re won’t go into all the different sorts of explainers you get, but there are a couple of things that we’ve noticed in all of the great explainers:

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[/fancy-ul][divider line_type=”No Line” custom_height=”30″][vc_column_text]And where do you show it? Most of the time your explainer will be prominent on your website and you can share it on social platforms, but you can also use it in pitches, presentations, conferences, meetings or as part of your crowd-funding campaign. We’ve worked with CEOs who show their explainer at the beginning of every meeting and take it from there.

Think of your explainer as the perfect elevator pitch.

Need an explainer? Drop us a line.

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First Class!!!

This is definitely on the bucket list, one day 😉

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Feeling the Giiiifffness

In July, Jiames Curren spent a month in L.A creating gifs.

Super jealous and totally in awe of his work and dedication.

Below is a link to his site and some more of his work.

http://www.slimjimstudios.com/
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Frame.io

These guys are just absolutely killing it.

We started using frame.io a few months ago, and they are just going from strength to strength.

For any of you involved with film/animation collaboration, I highly recommend this product.

Keep it up guys.

 

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Viking Missions

In our downtime, if we are not enjoying an amazing cup of coffee from our favourite baristas, we dig to GIF it up.

 

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Make it rain!

We’ve got laurels 😀 The Rainmakers short film we shot last year with the Sustainability Institute has been selected for quite a few film festivals. Next up is Planet in Focus, Canada’s biggest environmental film fest.

If you haven’t seen it yet, here is the link:

The Rainmakers of Nganyi

 

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Big in Japan

Big in Japan…well no not really but I have always wanted to say that 😉

A job we did last year got featured in a Japanese infographic book and Im not gonna lie, it felt kind of nice.

If you missed it here is a link to the project, here it is. 

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One of a kind – Santam

 

Wow this advert has hit me in all the right places, it lays South Africa bare and shows you all her flaws but yet somehow turns them into something quite magical and unique to South Africa.

King James has truly smashed this one right out of the park.