Motion graphics? Oh, you mean animation? Not exactly.
Motion graphics is animation the same way a cardiologist is a doctor. It’s a specialized type of animation that takes traditionally static images and text and animates them in order to communicate something in a visually exciting and engaging way.
For example, the name of a tire company could zoom into view in your animation. In a video, the lines on a graph might morph to communicate how property values are changing over time. A list of ingredients that would normally just sit on a page appear on-screen as a narrator talks about each one. Motion graphics takes what could be a potentially flat presentation, and makes it a feast for the eyes.
3rd Floor is a motion graphics agency that offers you unique and innovative motion graphics solutions that suit your needs.
See some of our work below